Breadcrumb Home Culinary Arts/Baking and Pastry Arts CULA227W CULA227W: Product Purchasing and Marketing Download as PDF Program Culinary Arts/Baking and Pastry Arts Lecture Hours 2 Lab Hours 0 Credits 2 In Product Purchasing and Marketing, students learn about purchasing specifications and marketing techniques that enhance sales and profits. They also learn the essentials for operating a successful catering business.